The 20 Trendiest Toys Every Kid Is Going to Be Asking for This Holiday Season (2024)

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Toy Insider’s Hot 20 list reveals that Bluey, Lego, Super Mario Bros., and Elmo are among the winners.

ByDorian Smith-Garcia

Updated on December 11, 2023

In This Article

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In This Article

Best Toys from Newborn to 2 Years Old
Best Toys from 3 to 4 Years Old
Best Toys from 5 to 7 Years Old
Best Toys for Ages 8 Years Old and Up
Shop More Holiday Deals for Parents

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The 20 Trendiest Toys Every Kid Is Going to Be Asking for This Holiday Season (1)

The holiday season is officially underway, meaning it’s prime time to cross things off your gift list. Whether you’re shopping online or heading into the stores, toys are always one of the hottest gifts this time of year—and there are a lot of options to choose from. To give you some guidance, Toy Insider tested thousands of products to curate its annual list of the hottest toys of 2023—including their Hot 20.

These top 20 picks truly deserve a spot in your shopping cart—and under the tree. From major names like Bluey, Barbie, Lego, and Marvel to STEAM and educational options, below are some of the coolest toys of the 2023 holiday season.

Best Toys from Newborn to 2 Years Old

The 20 Trendiest Toys Every Kid Is Going to Be Asking for This Holiday Season (2)

This year’s top picks for babies promote motor skill development and simple learning, like mastering basic shapes, colors, animals, numbers, and even immersive music through LeapFrog’s modern twist on the classic wooden activity cube. Let your little ones control the dance floor as they hone fine motor skills while scratching on the ones and twos with the Fisher-Price Laugh & Learn Mix & Learn DJ Table, and you can’t go wrong with Elmo as he delights little watchers and encourages them to get up do the Elmo Slide.

Best Toys from 3 to 4 Years Old

The 20 Trendiest Toys Every Kid Is Going to Be Asking for This Holiday Season (3)

This is the year of all things Barbie, so if you’ve got the space, treat the pink lover in your home to the ever-popular Barbie Dreamhouse Playset, currently on sale at Amazon. If you’re looking for a screen-free tech toy to give the kiddos, the Disney Mickey and Friends Toniebox comes with tons of cool, pre-loaded stories and activities with the different characters. Or, if you’re looking for something more cuddly, consider the Ami Amis Party Pal—it’s just $25.

Bluey Hammerbarn Shopping Playset $64 (was $70); amazon.com
VTech Switch & Go 3-in-1 Rescue Rex $30; target.com
Ami Amis Party Pal pre-order for $25; amazon.com
Marvel Spidey and His Amazing Friends Web-Spinners Playset $110; walmart.com
Barbie Dreamhouse Playset $179 (was $200); amazon.com
Toniesbox Disney Mickey and Friends Starter Set $140 (was $151); amazon.com

Best Toys from 5 to 7 Years Old

The 20 Trendiest Toys Every Kid Is Going to Be Asking for This Holiday Season (4)

Character toys are all the rage for the early to middle childhood stages. Lego is always a hit, and this year’s 100 Years of Disney Animations Icons Celebration Set, in honor of Disney100, makes a great gift for young builders and Disney fans alike. If they’re still a tad young for tech with tiny buttons, the Bitzee Digital Pet is just one piece and can also help them learn to care for a pet. (It’s on sale right now and makes a great stocking stuffer.) And if there are any fans of heroes in a half-shell, then the Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van should be high on their holiday must-have list.

L.O.L. Surprise Magic Flyers $30; walmart.com
Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van $34 (was $43); amazon.com
Lego Disney 100 Years of Disney Animation Icons Celebration Set $60; target.com
Bitzee Interactive Toy Digital Pet and Case $25 (was $30); amazon.com
Furby Purple Interactive Plush Toy $49 (was $60); target.com
Beast Lab Stealth Strike Big Cat Beast Creator $70; amazon.com

Best Toys for Ages 8 Years Old and Up

The 20 Trendiest Toys Every Kid Is Going to Be Asking for This Holiday Season (5)

For the older kid crowd, digital toys are a reliably engaging pick. This year, there's a new robotic dog in town, Dog-E. Unlike robot dogs of years gone by, Dog-E can be customized to save multiple profiles so that it interacts differently with everyone in the home—making it a truly unique toy. And if you’ve got a gamer to shop for, the Super Mario Bros. Wonder Nintendo Switch game also topped the list as one of the most wanted toys this season.

Tamagotchi Uni $60; walmart.com
MintiD Dog-E $69 (was $80); amazon.com
Super Mario Bros Wonder for Nintendo Switch $60; target.com
Pokémon Scarlet & Violet 151 Elite Trainer $50 (was $55); amazon.com

Shop More Holiday Deals for Parents

The Barbie Dreamhouse Dropped to Its Lowest Price Ever—Plus 50 More Barbie Toy Deals to Gift for the Holidays
Amazon Revealed the Trendiest Toys of 2023: These Are the 60 Best, Starting at Just $10
My Toddler Is ‘Bluey’-Obsessed, So I’m Shopping These ‘Bluey’ Toys and Gifts for the Holidays
Make the Holidays Merrier with These Festive Matching Family Pajamas—Prices Start at Just $10

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